AI consulting for SMEs
Digitization poses challenges for many medium-sized companies, as they often cannot afford the resources to keep pace with technological developments. One solution to this problem is the integration of artificial intelligence (AI) into business processes.
AI-first organization in the SME sector
AI-first organization in the SME sector Guidelines, roadmap, governance and KPIs for implementation “AI-first” sounds like Silicon Valley. In medium-sized companies, however, it quickly becomes clear that the biggest hurdle is rarely the model – it’s the operation. AI only delivers reliable value if it is built into workflows, responsibilities, data and control. Otherwise, the […]
AI image generation in marketing
AI representative: Tasks, competencies & advantages for companies Today, marketing teams can create visual worlds in hours that used to require shoots, agencies and long coordination loops. This is both an opportunity and a risk. The short answer: AI image generation in marketing is worthwhile if you need to produce repeatable assets (e.g. social ads, […]
AI officer in the company
AI representative: Tasks, competencies & advantages for companies Many SMEs see AI as an opportunity – and at the same time as a risk: what are the concrete benefits, what does it cost internally, and how can it remain legally and technically clean? The short answer: AI consulting helps medium-sized companies to set up AI […]
AI tools in marketing 2026
AI tools in marketing Use cases, selection and risks for companies The short answer: AI tools in marketing help above all with research, content production, personalization, campaign optimization and analysis. The greatest leverage is achieved when you do not introduce tools individually, but in Workflows with clear roles, quality checks and measurement logic. For DACH […]
AI in HR
AI in HR What really works and what you should leave alone The short answer AI in the HR worthwhile itself, when You Use Cases along of the Employee Lifecycle prioritize (Recruiting, Service, DevelopmentAnalytics), the Data basis clean limit and governance right from the start help build. Critical becomes it, as soon as AI Personnel […]
AI tools and compliance
AI tools Compliance What you should really check before implementation AI tools are live in many companies faster than any other IT innovation in recent years. One click in the browser, an add-in in Office, a new SaaS for the team and you’re up and running. But the real questions rarely come before the go-live, […]
AI strategy versus AI governance
AI strategy vs. AI governance Tasks, roles and interfaces within the company AI has been around for a long time in many companies. But often without a clear plan. Teams are testing Copilot, ChatGPT and other AI tools, the first prototypes are running in specialist departments and some decisions are already being supported by algorithms. […]
Prompting Guide for companies
Prompting Guide for companies How to get better AI results with clear prompts The employees in your company are certainly using AI, but somewhere between an experiment and an everyday trick. Individual employees open ChatGPT, Gemini or Copilot on the side to write emails faster, condense evaluations or summarize long documents. Some days the results […]
AI customer service: from hotline congestion to AI chatbot
From hotline congestion to the AI chatbot How to noticeably relieve your customer service Chatbots are now everywhere: on websites, in customer portals, in apps. Almost all of us have seen a small chat window asking: “How can I help you?” Nevertheless, many companies still have an uneasy feeling. Is this really good customer service […]