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AI image generation in marketing

Marketing team creates AI images in workflow with approval and governance for brand-compliant campaign assets.

AI image generation in marketing How to create assets with Midjourney, DALL-E & Co. – legally compliant and brand-compliant Today, marketing teams can create visual worlds in hours that used to require shoots, agencies and long coordination loops. This is both an opportunity and a risk. The short answer: AI image generation in marketing is […]

AI tools in marketing 2026

Futuristic marketing dashboard illustration with three KPI pillars: efficiency, impact and quality & risk.

AI tools in marketing Use cases, selection and risks for companies The short answer: AI tools in marketing help above all with research, content production, personalization, campaign optimization and analysis. The greatest leverage is achieved when you do not introduce tools individually, but in Workflows with clear roles, quality checks and measurement logic. For DACH […]

AI tools and compliance

Leadership team checks AI tool compliance in a war room with visual cues for privacy, security and audit. Subtitle: The audit trail before AI tools scale.

AI tools Compliance What you should really check before implementation AI tools are live in many companies faster than any other IT innovation in recent years. One click in the browser, an add-in in Office, a new SaaS for the team and you’re up and running. But the real questions rarely come before the go-live, […]

Prompting Guide for companies

Futuristic office at night with a team of executives standing in front of a holographic interface with structured AI prompts, in neon pink and night-blue in Roover style.

Prompting Guide for companies How to get better AI results with clear prompts The employees in your company are certainly using AI, but somewhere between an experiment and an everyday trick. Individual employees open ChatGPT, Gemini or Copilot on the side to write emails faster, condense evaluations or summarize long documents. Some days the results […]

Understanding and implementing MS Copilot

A group of employees sits in a modern office in front of a large screen showing an AI assistant in Office applications - symbolizing the introduction of MS Copilot in the company.

Understanding and implementing MS Copilot: How the AI assistant can really benefit your company AI has been around for a long time in many companies, just not officially. Employees are trying out tools such as ChatGPT or Gemini to write emails faster, revise texts or get help with research. This is understandable, as it saves […]