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AI image generation in marketing

Marketing team creates AI images in workflow with approval and governance for brand-compliant campaign assets.

Today, marketing teams can create visual worlds in hours that used to require shoots, agencies and long coordination loops. This is both an opportunity and a risk. The opportunity: faster campaigns, more variants, better personalization.The risk: “AI look” instead of brand image, shadow use without approval and legal uncertainty, which in case of doubt ends […]

AI tools in marketing 2026

Futuristic marketing dashboard illustration with three KPI pillars: efficiency, impact and quality & risk.

AI has arrived in marketing, but unfortunately often as a wild zoo of individual tools, test accounts and “prompt snippets” in Slack. The result is rarely strategic: more output, but no clean quality, no repeatability, no protection against data and reputational risks. If you want to use AI tools in marketing in such a way […]

AI tools and compliance

Leadership team checks AI tool compliance in a war room with visual cues for privacy, security and audit. Subtitle: The audit trail before AI tools scale.

AI tools are live in many companies faster than any other IT innovation in recent years. One click in the browser, an add-in in Office, a new SaaS for the team and you’re up and running. But the real questions rarely come before the go-live, but afterwards. Where does our data really end up? Who […]

Prompting Guide for companies

Futuristic office at night with a team of executives standing in front of a holographic interface with structured AI prompts, in neon pink and night-blue in Roover style.

AI Tools & Tutorials 18. November 2025 18 Min. Lesezeit Prompting Guide für Unternehmen How to get better AI results with clear prompts Robin Reuschel Experte für KI-Strategie & Organisation The short answer The short answer Prompting is not a “nice-to-have” in the company, but a core competence: those who prompt properly get better results, […]

Understanding and implementing MS Copilot

A group of employees sits in a modern office in front of a large screen showing an AI assistant in Office applications - symbolizing the introduction of MS Copilot in the company.

AI has been around for a long time in many companies, just not officially. Employees are trying out tools such as ChatGPT or Gemini to write emails faster, revise texts or get help with research. This is understandable, as it saves time. At the same time, however, nobody knows exactly what data leaves the secure […]